My long term working relationship with Ferrari has given me the opportunity to work and design with a luxury brand known for its exceptional quality thus requiring attention to detail and precision in every aspect of each project.

​

Designing for Ferrari requires a deep understanding of the brand's values and vision. It also demands technical skill in creating accurate drawings, carpentry, metalwork and branding. Moreover, installation skills are crucial to ensure that the final product meets the brands high standards. 

​

Ferrari racing days are flagship events which deliver thrilling racing, on-track demonstrations and showcase Ferrari's newest models and advances in vehicular engineering.

 

To develop the roadshow I used a combination of Be-matrix walls, Fabric tracked canvas graphics and fashionable furniture to enhance the race day experience.